Your brain is hijacked molecule by molecule! Swipe →
The "molecular switch" protein! Accumulates in nucleus accumbens. Changes 200+ GENES!
Normal: 100 units. Cocaine: 1,500 units! IMPOSSIBLE pleasure to replicate.
Anti-cocaine vaccine, DeltaFosB inhibitors and optogenetics in trials!
6-8 weeks for DeltaFosB to degrade. Neuroplasticity on your side!
22 million users. 100,000 deaths/year. Cost: $700 billion.
All the neuroscience explained!