How Internet Algorithms Work

You open Instagram and see exactly the kind of content that hooks you. You search something on Google and the ! Swipe to see →

YOU OPEN INSTAGRAM AND SEE EXACTLY TH...

They decide what you see, what you buy, what music you listen to, what news you read, and even who you match with on dating apps. They ar...

WHAT IS AN ALGORITHM, ANYWAY?

At its core, an algorithm is a set of instructions to solve a problem. A cake recipe is an algorithm. A furniture assembly manual is an a...

HOW EACH PLATFORM'S ALGORITHM WORKS

Google's algorithm (internally known by several names — PageRank, BERT, MUM, Gemini) evaluates over 200 factors to rank search results. T...

THE DARK SIDE OF ALGORITHMS

Algorithms show you what you want to see — not what you need to see. This creates filter bubbles: you only consume content that confirms ...

HOW TO PROTECT YOURSELF FROM ALGORITHMS

Knowing that algorithms exist and how they work already changes your relationship with technology. When you notice you're stuck in a cont...

THE FUTURE OF ALGORITHMS

With ChatGPT, Gemini, and other AI models, algorithms are becoming even more sophisticated. Instead of just recommending existing content...

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